Windows applications are designed specifically for computers that come equipped with the MS windows operating system. The windows application development industry has remained stable since the release of Windows 95. The changing trends in technology and the creation of so many other devices that can utilize these applications have created a demand for newer and innovative applications to be used for different purposes. Nowadays any kind of application can easily be developed.

Whether you need one to organize your personal schedule or you need one to help make your business process a whole lot simpler, you can have windows app developed for whatever purpose you plan to use it for. Since the market for windows applications is significantly bigger compare to other operating systems there are more windows app developers that cater to this need.
Everyone would love to go for a sleek interface, integration with cloud services and easy availability of other Microsoft products like Office 365, Xbox, One Drive and many more in a single device. And this is the reason why Windows Phone is still preferred by the developers and business owners. It has been able to successfully carve out a dominant place in the market for itself.
Simple and advanced user interface:
Today, every user expects an easy to use interface for their mobile devices so that they can perform their task quickly. Windows phones are sensitive and use an advanced user interface that deceive the attention of the people and also enhances its popularity.

Users always want all tasks to be performed within limited time and speed, efficiency and performance is what they look for in their devices. Since its popularity is at its peak, building an app for this operating system would increase the awareness of the windows app among the people and cover a larger spectrum of audience.
Build app once and get it everywhere:
The way Microsoft is tackling the mobile first method, is very clearly present in the latest release of Visual Studio. The current release has made it easier for iOS developers to quickly migrate to Windows app development with complete support for Objective-C development in Windows Apps. Visual Studio now supports building of apps for Windows, iOS and Android as one platform.

